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Salesforce Enterprise Application Manager

Vikas
Rana

Building enterprise-scale CRM solutions that connect systems, automate workflows, and unlock measurable business value — across multi-cloud environments for 9+ years.

9+ Years in Salesforce
Salesforce Certified
5+ Enterprise Integrations
3 Experience Portals Built

Signature Work

Key Projects & Deliverables

🔗

Enterprise Integration Platform

Architected custom REST API integrations connecting Salesforce to AWS, NetSuite ERP, Process Unity, Perygee, and Asana — fully automating the order-to-cash cycle (customers, orders, invoices) and eliminating manual reconciliation.

REST APIAWSNetSuite ERPApexOrder-to-Cash
📋

Custom Survey Management Solution

Designed and delivered a fully native Salesforce survey platform, replacing a costly third-party tool. Scaled from proof-of-concept to production, becoming the backbone for tracking a critical company-wide KPI.

LWCApexFlowsCost Savings
💰

Custom CPQ Solution

Engineered a bespoke Configure-Price-Quote system with Rate Card versioning, a Quote Line Editor, and multiple parallel approval workflows — significantly tightening pricing governance and quote generation velocity.

CPQApproval WorkflowsLWCSales Cloud
🌐

Three Experience Cloud Portals

Led end-to-end design and delivery of a PRM Portal for partner enablement, a Customer Support Portal for self-service case management, and a Supplier Portal for project tracking — all built on LWC for long-term scalability.

Experience CloudPRMLWCPartner Enablement
🏗️

Construction & Budget Management Tool

Designed the UX and data model for a custom Salesforce tool enabling the Delivery team to track project budgets and timelines in real time, improving financial visibility across complex construction workflows.

Data ModelingUX DesignCustom ObjectsDelivery Ops

LWC Dispatch Matrix — Score-Based Routing

Built a custom LWC Dispatch Matrix UI introducing intelligent, score-based supplier recommendations inside Salesforce — improving decision accuracy and speed during supplier selection for operations teams.

LWCScoring AlgorithmOperationsUI Design

Career Journey

Work Experience

Salesforce Enterprise Application Manager
Redaptive Inc · Remote
Jun 2020 – Present · 6+ yrs
📍 Remote — Pune, Maharashtra, India
Career Ladder at Redaptive
Enterprise Application Manager Nov 2025 – Present
Tech Lead, CRM Jul 2024 – Dec 2025
Senior Salesforce Developer Jan 2021 – Jul 2024
Salesforce Developer Jun 2020 – Jan 2021
  • Architected REST API integrations connecting Salesforce to AWS, NetSuite ERP, Process Unity, Perygee, and Asana — delivering a fully automated order-to-cash pipeline that eliminated manual effort and ensured data accuracy across accounting operations.
  • Scaled a Survey Management PoC into a production-grade platform that tracks a critical company-wide KPI, eliminating the need for a third-party licensing cost.
  • Engineered a custom CPQ with Rate Card versioning, Quote Line Editor, and parallel approval workflows — improving pricing governance and quote velocity for the Sales team.
  • Led design and delivery of three Experience Cloud portals: PRM, Customer Support, and Supplier — all built on LWC for enterprise scalability and long-term maintainability.
  • Designed the UX and data model for a Construction & Budget Management tool used by the Delivery team for real-time project and financial tracking.
  • Built a score-based LWC Dispatch Matrix UI to automate intelligent supplier recommendations, improving operational decision-making.
Software Engineer — Salesforce
Accenture · Client: VMware
Feb 2018 – Mar 2020 · 2 yrs
📍 Pune, Maharashtra, India
  • Led the migration from legacy Avaya telephony to Genesys CTI — developed multiple REST APIs and Visualforce pages for seamless agent calling experience.
  • Transformed legacy SOAP-based Apex classes into RESTful services, modernizing the integration layer and significantly improving performance.
  • Built a Sandbox Management Application using Aura Lightning Components that reduced post-refresh sandbox activities by 2 hours per deployment cycle.
  • Migrated multiple objects from Sales and Service Cloud to Lightning Experience, retrofitting Inline VF Pages and custom buttons for a smooth transition.
Associate Engineer — IT
International Centre for Automotive Technology (ICAT)
Aug 2017 – Feb 2018 · 7 mos
📍 Manesar, Haryana, India
  • Developed an IT Ticket Management System on Salesforce Service Cloud with email notification workflows, reports, and dashboards for the Maintenance team.
  • Contributed to Finance & HR module development within the internal ERP system.
  • Built multiple POCs using Salesforce configuration and customization to evaluate potential solutions.
Web Development Intern
Air India Limited
Jun 2016 – Jul 2016 · 2 mos
📍 Delhi, India
  • Developed responsive web pages using HTML, CSS, and JavaScript — first professional experience in software development.

Salesforce Credentials

Certifications

PD2
Platform Developer 2
Salesforce Certified
JS1
JavaScript Developer 1
Salesforce Certified
ADV
Advanced Administrator
Salesforce Certified
AGT
Agentforce Specialist
Salesforce Certified
APP
App Builder
Salesforce Certified
PD1
Platform Developer 1
Salesforce Certified
ADM
Administrator
Salesforce Certified

Technical Expertise

Skills & Proficiencies

Salesforce Platform

Lightning Web Components Apex Flows Experience Cloud Sales Cloud Service Cloud CPQ Agentforce Aura Components Visualforce

Architecture & Integration

Solution Architecture REST APIs AWS NetSuite ERP Data Modeling Security Architecture SOAP → REST Migration IT Integration

Leadership & Delivery

CICD — Copado Technical Leadership Stakeholder Management Requirements Gathering Agile / Scrum UX Design

Frontend Development

JavaScript (ES6+) HTML & CSS LWC Framework Responsive Design

Academic Background

Education

🎓
Bachelor of Technology — Information Technology
Guru Gobind Singh Indraprastha University
New Delhi, India  ·  July 2013 – July 2017

Let's build something great.

Whether you're looking to architect your next Salesforce implementation, modernise an integration layer, or need a technical leader who can own the full delivery — reach out.