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Salesforce Enterprise Application Manager

Vikas
Rana

Building enterprise-scale CRM solutions that connect systems, automate workflows, and unlock measurable business value — across multi-cloud environments for 9+ years.

9+ Years in Salesforce
7× Salesforce Certified
5+ Enterprise Integrations
3 Experience Portals Built

Signature Work

Key Projects & Deliverables

🔗

Enterprise Integration Platform

Architected custom REST API integrations connecting Salesforce to AWS, NetSuite ERP, Process Unity, Perygee, and Asana — fully automating the order-to-cash cycle (customers, orders, invoices) and eliminating manual reconciliation.

REST APIAWSNetSuite ERPApexOrder-to-Cash
📋

Custom Survey Management Solution

Designed and delivered a fully native Salesforce survey platform, replacing a costly third-party tool. Scaled from proof-of-concept to production, becoming the backbone for tracking a critical company-wide KPI.

LWCApexFlowsCost Savings
💰

Custom CPQ Solution

Engineered a bespoke Configure-Price-Quote system with Rate Card versioning, a Quote Line Editor, and multiple parallel approval workflows — significantly tightening pricing governance and quote generation velocity.

CPQApproval WorkflowsLWCSales Cloud
🌐

Three Experience Cloud Portals

Led end-to-end design and delivery of a PRM Portal for partner enablement, a Customer Support Portal for self-service case management, and a Supplier Portal for project tracking — all built on LWC for long-term scalability.

Experience CloudPRMLWCPartner Enablement
🏗️

Construction & Budget Management Tool

Designed the UX and data model for a custom Salesforce tool enabling the Delivery team to track project budgets and timelines in real time, improving financial visibility across complex construction workflows.

Data ModelingUX DesignCustom ObjectsDelivery Ops
⚡

LWC Dispatch Matrix — Score-Based Routing

Built a custom LWC Dispatch Matrix UI introducing intelligent, score-based supplier recommendations inside Salesforce — improving decision accuracy and speed during supplier selection for operations teams.

LWCScoring AlgorithmOperationsUI Design

Career Journey

Work Experience

Salesforce Enterprise Application Manager
Redaptive Inc · Remote
Jun 2020 – Present · 6+ yrs
📍 Remote — Pune, Maharashtra, India
Career Ladder at Redaptive
Enterprise Application Manager Nov 2025 – Present
Tech Lead, CRM Jul 2024 – Dec 2025
Senior Salesforce Developer Jan 2021 – Jul 2024
Salesforce Developer Jun 2020 – Jan 2021
  • Architected REST API integrations connecting Salesforce to AWS, NetSuite ERP, Process Unity, Perygee, and Asana — delivering a fully automated order-to-cash pipeline that eliminated manual effort and ensured data accuracy across accounting operations.
  • Scaled a Survey Management PoC into a production-grade platform that tracks a critical company-wide KPI, eliminating the need for a third-party licensing cost.
  • Engineered a custom CPQ with Rate Card versioning, Quote Line Editor, and parallel approval workflows — improving pricing governance and quote velocity for the Sales team.
  • Led design and delivery of three Experience Cloud portals: PRM, Customer Support, and Supplier — all built on LWC for enterprise scalability and long-term maintainability.
  • Designed the UX and data model for a Construction & Budget Management tool used by the Delivery team for real-time project and financial tracking.
  • Built a score-based LWC Dispatch Matrix UI to automate intelligent supplier recommendations, improving operational decision-making.
Software Engineer — Salesforce
Accenture · Client: VMware
Feb 2018 – Mar 2020 · 2 yrs
📍 Pune, Maharashtra, India
  • Led the migration from legacy Avaya telephony to Genesys CTI — developed multiple REST APIs and Visualforce pages for seamless agent calling experience.
  • Transformed legacy SOAP-based Apex classes into RESTful services, modernizing the integration layer and significantly improving performance.
  • Built a Sandbox Management Application using Aura Lightning Components that reduced post-refresh sandbox activities by 2 hours per deployment cycle.
  • Migrated multiple objects from Sales and Service Cloud to Lightning Experience, retrofitting Inline VF Pages and custom buttons for a smooth transition.
Associate Engineer — IT
International Centre for Automotive Technology (ICAT)
Aug 2017 – Feb 2018 · 7 mos
📍 Manesar, Haryana, India
  • Developed an IT Ticket Management System on Salesforce Service Cloud with email notification workflows, reports, and dashboards for the Maintenance team.
  • Contributed to Finance & HR module development within the internal ERP system.
  • Built multiple POCs using Salesforce configuration and customization to evaluate potential solutions.
Web Development Intern
Air India Limited
Jun 2016 – Jul 2016 · 2 mos
📍 Delhi, India
  • Developed responsive web pages using HTML, CSS, and JavaScript — first professional experience in software development.

Salesforce Credentials

Certifications

PD2
Platform Developer 2
Salesforce Certified
JS1
JavaScript Developer 1
Salesforce Certified
ADV
Advanced Administrator
Salesforce Certified
AGT
Agentforce Specialist
Salesforce Certified
APP
App Builder
Salesforce Certified
PD1
Platform Developer 1
Salesforce Certified
ADM
Administrator
Salesforce Certified

Technical Expertise

Skills & Proficiencies

Salesforce Platform

Lightning Web Components Apex Flows Experience Cloud Sales Cloud Service Cloud CPQ Agentforce Aura Components Visualforce

Architecture & Integration

Solution Architecture REST APIs AWS NetSuite ERP Data Modeling Security Architecture SOAP → REST Migration IT Integration

Leadership & Delivery

CICD — Copado Technical Leadership Stakeholder Management Requirements Gathering Agile / Scrum UX Design

Frontend Development

JavaScript (ES6+) HTML & CSS LWC Framework Responsive Design

Academic Background

Education

🎓
Bachelor of Technology — Information Technology
Guru Gobind Singh Indraprastha University
New Delhi, India  ·  July 2013 – July 2017

Let's build something great.

Whether you're looking to architect your next Salesforce implementation, modernise an integration layer, or need a technical leader who can own the full delivery — reach out.